Rita Lita Hot Sauce
Label illustrations for a fictional hot sauce, made for Inkygoodness's 28-day packaging challenge.
OVERVIEW
Label illustrations for Rita Lita, a fictional hot sauce, created for the Inkygoodness "28-day packaging challenge". A brief set by Wonderkind, an Austin, Texas-based creative studio. The task was to design artwork that captures what makes the brand unique.
THE BRIEF
Wonderkind's brief asked the artwork to carry three things about the brand: ingredients all grown on the family's farm, made from a four-generation-old family recipe; no junk, no gums, fillers or sugar, just real ingredients; and an authentic, bold, delicious Mexican flavour.
THE CONCEPT
I answered the brief's boldness with a single character: a hot-tempered figure mid-yell, in heavy black outlines and a tight, limited palette. The illustration wraps the bottle so each angle gives a different reading of the same face, flavour you can feel before you taste it. The handmade line keeps the four-generation, real-ingredients story honest.
THE OUTCOME
A label designed to read at 2cm on a supermarket shelf and at 20cm on a phone — one character doing the work of a whole brand, inside a real packaging brief.
